Recruitment Video is an Important Part of an Employment Branding Strategy

Video is the # 1 form of Internet communication and can be one of the most effective medium organization uses to build its employment brand. Recruitment videos posted on an organization's career site, distributed via podcasts and posted on YouTube and social networking sites can create excitation for the organization by allowing potential candidates to experience an organization's corporate culture, values, see multiple employees' passion for the organization and see what it's like to live and work in the organization. Google's recruitment video "An inside look at Google" as been viewed over a half million times on the Internet. Other organizations such as Yahoo, Microsoft, Cisco, IBM, JP Morgan, TiVo, the US Army and Home Depot have found great success using recruitment video. I recently read that studies have shown an effective recruitment video can increase passive candidate flow by up to 30%.

An organization's recruitment video is not a commercial and should not be scripted. The goal of the video is to give an inside look at the company and employees doing real work. A recruitment video should show real employees telling real stories about the organization. The video should also include a message from the CEO or an executive in the area of ​​the organization the video is targeted. The more real the video is the more effective it will be. An effective recruitment video should be 2 to 4 minutes in length. Remember you want a potential candidate to take action so make the video compelling and fun. When you create your recruitment video give potential candidates an avenue to respond by including a link to the organization's career site and if possible an e-mail address for candidates to forward their resume.

Recruitment video is a great way to increase employee referrals. Encourage employees to include a link to recruitment videos in their e-mail auto-signatures and individual FaceBook, LinkedIn, Ning, MySpace and other social networking site pages. We've discussed using viral marketing techniques to build employment branding. Ensure that those writing about the organization include a link to the organization's recruitment video.

Remember that your recruitment video is only as good as the employment site it directs potential candidates to. Potential candidates will visit an organization's employment site to confirm if what they hear about the organization is true, read detailed information about the organization, and submit their resume. The career site should clearly identify the organization's culture, values, vision, current job openings and benefit programs. The site should reflect an organization's brand and strengthen a candidate's desire to consider employment opportunities with the organization. Included on the site should be testimonials from employees that reinvigorate what potential candidates viewed in the video.

Why Healthy Food For Diet?

People already know that they need healthy food for diet. The problem is, not many of them really understand the meaning of it. Most of them are more interested in the diet itself than more the healthy food. Well, we need to get it right because there will be no result for our diet without we eat the right kind of healthy food.

Before we talk about the kind of food, we need to understand the meaning of diet. Diet is a way of controlling the amount of food and the kind of food entering our body in order to get a healthy body. So there are two things that we need to keep in mind, the amount and the kind of food. Actually by eating the right kind of foods, we do not need to worry to much about the amount.

Why? Because by choosing the right kind of food that can actually burn fat and help us gain muscle, and avoiding the kind of food that only encourage our body to store fat, we do not need to worry anymore either we should eat more or less. The more we eat, the more we burn fat and gain muscle.

For an optimum health, we also need foods that contain carbohydrates, protein, vitamins, minerals, and fat. We need all those nutrients so that our body can perform an optimum metabolism. So if you are following a diet or weight loss plan that recommend you not to eat one of them, you better STOP NOW.

We can actually find these foods anywhere. Lean meats and steaks, raw fruit, raw nuts, vegetables, olive oil are sources of healthy food. The key is choose raw or less processed foods.

How to Choose Your Motorcycle GPS Systems

Location, location, location are not just words used in real estate. When riding your motorcycle it's a great idea to know where you are and where you are going. Global positioning systems or GPS have come a long way in the last twenty years in helping riders find their way along the highways and byways of traveling. Choosing the right GPS for your motorcycle can depend on what features you desire.

The physical dimensions of the GPS device can be up to 5.7 "x 4.2" giving you a large enough screen to view your roadway, directions, watch a video on screen, or just use the split screen to see your next turn. The buttons for almost anything you need are right there on your large screen. In case you want to find your location at the moment just go to the Menu. From there push the "Where Am I" button on the touch screen and you will be able to read your exact location.

GPS devices are generally pre-loaded with maps of the United States including all cities, towns, highways, and local points of interest. This allows the rider to find any destination, landmark, or address in the continental United States. To help with guidance GPS devices have voice control which allows you to talk to the GPS and ask for directions, turns, or the next filling station on your route. The device also gives you audible turn by turn.
instructions, highways intersections, distance to your turn, and what lane you need to be in to make your next turn.

Wifi capability is available if you need to make reservations at a restaurant, check your stock portfolio, or just look up a local movie theater. The Wifi feature also allows you to get the local weather and traffic information so that you can either get out of the rain if need be or detour around an accident in the road several miles ahead. The colorful touch screen can be a valuable benefit to you when trying to finding your way to local events, route planning, and uploading those points of interest you would like to see along the way.

To give you further enjoyment on your ride the GPS device has Blue tooth Stereo as an added feature. This allows for many hours of listening comfort while you ride. If you enjoy music as most people do you'll want to choose some of your own favorites. An MP3 player gives you the flexibility while you drive. You can easily hook into the side of the GPS with your jack and listen to your music or get directions to your brother's barbecue.

For most of us in today's market we would not want to be without our cell phones. Blue tooth technology has allowed GPS devices to have hands free phone service. Use the touch screen to accept a phone call and talk to the GPS device to find a number and make a call. Hands free phone service is easy and very versatile.

When you've reached your destination GPS device can be removed and used to find your way on that hike up the mountain and back. Your exact location where your bike was left can be found by easily using your touch screen and directions. Global Positioning Systems (GPS) are the best idea for the motorcycle rider.

Traveling Tips for Severe Weather

There is a lot of forethought that goes into a trip. You think about packing, plane tickets, travel time, what to do when you arrive. However, sometimes Mother Nature can spoil even the best travel plans. Thankfully, you can take steps to prevent her spoiling the vacation you worked so hard for. Weather can impact you on every level. From what you bring, to what you buy, to what you do after you arrive, to even arriving or leaving on time. It can also affect the vehicle you rent or take around. The following are a few helpful tips you can utilize to help ensure that the elements have very little negative affect on your trip.

First and foremost, try going during the most temperate time of the year. If you plan on traveling north, try to go in the summer, or spring. If you are traveling south, fall or even winter are pretty safe bets. You can also familiarize yourself with the weather patterns of the area you are going to. If you are going to Arizona or New Mexico, check to see if its monsoon season or if there is a drought currently taking place. If you are going to a place like New York or Chicago during the winter, check the snow patterns. Some places have consistent snowfall throughout the entire winter, starting either before you expect or ending long after.

You can also pack to prepare, just in case the weather takes a turn for the worse. Normally you can buy whatever you need at your destination but a little forethought will help you avoid those unnecessary costs. Packing a heavy coat for winter states or a couple umbrellas for rainy states will go a long way in making sure you stay happy and you can spend your money on something you want rather than something you’ll end up needing.

Something else to consider is where you are staying. Make sure the hotel you are staying at is up to date and centrally located to the places you’d like to go. There are few things worse on a trip than having to spend it cooped up in four walls because a hurricane or blizzard suddenly hit. You can also rent a certain type of vehicle to help with your destination and needs. An SUV will come in handy if you are going somewhere that might have conditions that affect the road.

Finally, try and reach out to any local people in the area. They can sometimes be much more helpful than any website or television forecast. Your rental car company or hotel concierge should be able to provide you with a first-hand account of what you can expect weather-wise for your vacation. So, remember: research the area you are traveling to. Pack a light jacket, sensible shoes or a couple of ponchos. Look into your hotel location and accommodations and make sure your mode of transportation can handle most inclement weather. If you follow these simple tips, you should be ready for anything!